Sugarlands Distilling Company is a community-minded producer of craft quality moonshine, rum, sippin’ creams, and whiskey, and has been named…
BRANDING | DESIGN | DIGITAL
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About Best Behavior
Best Behavior has a simple mantra: Be nice & do good work, dammit.
We like our clients, and we like our clients happy. They are people who we want to get to know, learn from, and collaborate with. We think that great design and thoughtful execution can tell you everything you need to know about a company at a glance. We’ve spent the last seven years developing a creative culture that values hard work and open communication over bull***t and buzz words. We do what we love, and we do it well. Sound good? Let’s create something remarkable together.
Rule 1: Don’t be an a**hole. Let’s face it, in order to succeed in this industry, confidence is a MUST. We all have egos – usually fragile egos – and those egos can turn into monsters. Which is why our number one rule is “Don’t Be an A**hole.” We demand from ourselves open-mindedness, flexibility, and adaptability. But, above all else, we strive to treat others well.
Rule 2: No pleated pants. Albert Einstein once said “Creativity is intelligence having fun.” We’ve been known to break into song during a brainstorming session — not sure if that is our intelligence having fun, or us just goofing off. But, we do know if we take ourselves too seriously, the work suffers, and that’s not good for anyone. So we continue to be weird, stay original and have a blast. No pleated pants allowed!
Rule 3: Keep your act together. We know for our work to be at its best, we need to be at our best, and having a healthy work/life balance is key. With the freedom that our “mobile first” office allows, personal accountability, steady productivity, and open communication are essential to keeping our office running smoothly and drama free (a.k.a. keeping our act together).
Rule 4: Expose yourself. At Best Behavior, we keep all our cards out on the table. No secrets. We believe in total transparency with each other and with our clients. An open dialog with lots of listening is key to doing great, collaborative work. We continually expose ourselves to creative inspiration, new ideas, and different points of view. We are what you see.
Identity & Style Guide