We worked with NYC and London-based J&L Communications to design and develop a website redesign for AnswerLab, one of the world’s foremost experts in user experience research for clients including Google, Amazon, Facebook, and other internationally recognized brands.
This project was a “from-scratch” redesign/rebuild. AnswerLab wanted updated content, easier navigation, modern design and a different content management system, which presented a good opportunity to rethink every aspect of the site.
Design goals for the new site:
• Simpler navigation
• More visual-based layout with elegant and versatile responsive options
• Engage and delight the reader with a higher degree of interactivity and strong visual elements
• Present case studies in a more consistent and engaging manner, highlighting their high-profile client base (not always easy, since much of their work is under NDA, where client can’t be named)
• Enable recruiting by presenting AnswerLab as a great place to work and a home to the “best and brightest” in UX research.